Elite Label Blog

Tatoosh’s new partner in crime

Posted by on May 11, 2016 in General | 0 comments

The prohibition may be over, but remnants of the time period still remain with us today. Troy Turner, founder of Tatoosh Distillery, has a family tree full of moonshiners that can be traced back to Louisiana in the early 1900’s. Turner’s great grandfather got caught up with the law during the prohibition days and was given the choice of jail or relocation. He chose the latter and ended up in Seattle. Thanks to the move, generations of his relatives were able retain his famous distillery methods in the Pacific Northwest. Today, the Tatoosh distillery legally uses old family recipes,...

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Elite Label’s San Jose finishing line

Posted by on May 11, 2016 in General | 0 comments

Most of our labels are produced out of our San Jose facility. With state-of-the-art equipment, we can manufacture labels more efficiently and with fewer defects than ever before. We love sharing our end results with you, but wanted to provide some insight on the processes that are taken to get there. One of our newest machines is the finishing line pictured above. It is an integral part of producing many of our roll-labels. After the image is printed on the chosen material using a digital press, the roll of labels is transferred to this machine to undergo final touches. The finishing line...

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Congratulations to Dusted Valley

Posted by on April 06, 2016 in General | 0 comments

The team at Elite Label would like to congratulate Dusted Valley, an Elite Label customer, because their Columbia Valley Syrah Stained Tooth 2012 has been named as one of the top 10 wines in the United States by the drinks business. Congratulations on this well deserved recognition!

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Muns Vineyard’s colorful label

Posted by on March 23, 2016 in General | 0 comments

We are very excited to have partnered with Muns Vineyard of Los Gatos, California to create the label for their 2010 Sparking Rosé of Pinot Noir. When the project began, Muns Vineyard knew that they wanted to feature a painting by artist W.M. Vinci on the label, but hadn’t identified what processes were needed to best showcase the artwork. To highlight the painting, Elite Label used a unique process by printing onto dull silver paper and using a masking technique to block certain areas of the label. By doing this, the masked areas of the painting provide a contrast to the unmasked areas...

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2016 San Francisco Chronicle Wine Competition winner: Sonnet Wine Cellars

Posted by on February 16, 2016 in General | 0 comments

We would like to acknowledge two of our Elite Label customers who were recognized in the prestigious San Francisco Chronicle Wine Competition. Congratulations to Sonnet Wine Cellars, an Elite Label customer, for being recognized as one of two “Red Sweepstake Winners” in the 2016 San Francisco Chronicle Wine Competition!  Amongst thousands of entries, Sonnet Wine Cellars from Santa Cruz County, California won one of the top awards of the competition for their 2013 Santa Lucia Highlands, Tondre’s Grapefield Pinot Noir. Congratulations to Tsillan Cellars, another Elite Label customer, as...

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Industry trends: the importance of taste description

Posted by on February 08, 2016 in General | 0 comments

Brainstorming new ways to expand the popularity of your wine is always an important process for any winery. As we move further into the new year, we want to help you do this by sharing how a taste description can boost consideration of your wine. The popular alcoholic beverage networking company, Uncorkd, conducted a mass survey that uncovered some industry trends related to consumer habits as they dine out and the importance of taste descriptions. One trend the survey established is that uncertainty of taste is the number one reason why people do not purchase an unfamiliar wine. In...

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Let Elite Label help show your fun side

Posted by on January 21, 2016 in General | 0 comments

While Elite Label is known for the production of high-class and sophisticated wine labels, we have produced some rather goofy labels as well. A great example is this “Crazy Dog” label we made for Three Brothers Winery. Sometimes a wine calls for a more amusing label that attracts a certain niche market or is used for a humorous occasion. A lighthearted and entertaining label can help convey that your wine doesn’t need to be saved for your bosses’ dinner party, but rather can be used for a fun night with friends. Labels can tell a funny story or provide comedic relief. We’ve seen...

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Congratulations to Lisa Coletti for 20 years!

Posted by on January 14, 2016 in General | 0 comments

As the new year begins, we would like to congratulate Lisa Coletti for her 20 years with  Elite Label’s parent company, GM Nameplate. Lisa is a dedicated employee and we are proud to have her on our team after 2 decades. Lisa is no stranger to the workings of a business. During her years with Elite Label and GMN she has spent time as a graphic artist, moved onto sales, worked as a marketing manager, and then expanded into the wine market where she is now a business development manager for Elite Label. Using her broad experience, Lisa acts as a liaison between all relevant channels...

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Elite Label will be exhibiting at the 2016 Unified Wine & Grape Symposium in booth #311!

Posted by on December 17, 2015 in General | 0 comments

Once again, Sacramento will host the largest wine industry trade show that North America has to offer. Expected to bring in more than 700 exhibitor booths and around 650 suppliers, the Unified Wine & Grape Symposium is a great place to further familiarize yourself with the industry. The expo is not just limited to suppliers and exhibitors from North America, but will also host an array of international representatives. With three days of presentations and exhibits, the UWGS provides enough time for you to meet all of your goals. The expo will be held in the Sacramento Convention Center...

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Cultura Winery’s elegant label

Posted by on December 04, 2015 in General | 0 comments

There has been a lot of buzz around metal labels recently, but as we know metal can be a bit more pricey than traditional paper labels. The in-between is what we like to call metallic-inspired labels, which feature the shiny, bold look of metal labels and implement them into a more economical metal-looking label. This can be seen in our work done for Black Heron Spirits, but also in our labels for Cultura Winery out of Zillah, Washington. The label for the rosé was printed on dull silver foil to create an impression of metal and to provide a fine glimmering shine. The intricate silver...

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