Stand Out with a Textured Label
As it becomes more difficult to grab customer attention from crowded wine shelves it is important that labels stand out. At Elite Label we have noticed that wineries are using texture to do just that.
An easy way to add texture to a label, besides swapping material, is to use a background design. Once a textured pattern is chosen, designers take a high resolution scan of an image and then drop it into the background of a label. Below are four really cool examples of creative background treatments.
F. McLintocks (designed by Jan Wolfinger of Jan Wolfinger Design in Atascadero, CA) chose to feature a tooled leather pattern for the background of their 2010 Paso Robles Merlot. If you look closely you can see that the swirls are made up of shapes resembling flowers and leaves.
Here you can see that Las Positas Vineyards chose a slightly speckled sandy background to bring their 2011 Casimira Red to life (designed by Jennifer Hill at Sugarman Design Group in Fair Oaks, CA).
Martin Ranch Winery (designed by Fred Gillaspy of Intersight in Scotts Valley, CA) created a rugged appearance for their Bunkhouse Red wine by using a design that appears like a handmade paper in a brown tone background.
Tsillan Cellars 2012 Chardonnay catches the eye with a light brown label that fades toward the middle while the suggestion of cork provides added texture in the background.