Stand Out with a Textured Label

Posted by on October 10, 2013 in General | 1 comment

As it becomes more difficult to grab customer attention from crowded wine shelves it is important that labels stand out. At Elite Label we have noticed that wineries are using texture to do just that.

An easy way to add texture to a label, besides swapping material, is to use a background design. Once a textured pattern is chosen, designers take a high resolution scan of an image and then drop it into the background of a label. Below are four really cool examples of creative background treatments.

F. McLintocks (designed by Jan Wolfinger of Jan Wolfinger Design in Atascadero, CA) chose to feature a tooled leather pattern for the background of their 2010 Paso Robles Merlot. If you look closely you can see that the swirls are made up of shapes resembling flowers and leaves.

F. McLintocks 2010 Merlot using a textured background treatment

Here you can see that Las Positas Vineyards chose a slightly speckled sandy background to bring their 2011 Casimira Red to life (designed by Jennifer Hill at Sugarman Design Group in Fair Oaks, CA).

Las Positas 2011 Casimira Red using a textured background treatment.

Martin Ranch Winery (designed by Fred Gillaspy of Intersight in Scotts Valley, CA) created a rugged appearance for their Bunkhouse Red wine by using a design that appears like a handmade paper in a brown tone background.

Martin Ranch Bunkhouse Red using a textured background treatment.

Martin Ranch Bunkhouse Red using a textured background treatment.

Tsillan Cellars 2012 Chardonnay catches the eye with a light brown label that fades toward the middle while the suggestion of cork provides added texture in the background.

Tsillan Cellars 2012 Chardonnay using a textured background treatment.

Tsillan Cellars 2012 Chardonnay using a textured background treatment.

One Response to Stand Out with a Textured Label

  1. David Cole says:

    I couldn’t agree more! Some of the same principles might not apply to paper towels and motor oil, but wine is one of those “unessential” things (I know many would argue that!) that we enjoy because we WANT to. The entire experience, from shopping to storing, pouring and drinking, is steeped in luxury, tradition and a many-faceted sensory experience that crosses over from tactile to visual, olfactory, and of course, flavorful. I’m a big fan of labels with a little dimension to them. Even as little as a rough, toothy paper can add so much warmth to a label design. And moving up the spectrum to embosses, screen printing, foils, letterpress, etc. It adds so much soul, which adds to the entire experience with the product and that translates to sales, not to mention pride of craft.

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