Branding for your Wine Label and Winery
In the world of wine, distinguishing your brand from others is imperative in gaining and retaining customers. While, we often discuss various trends and styles of wine labels, it’s also important to discuss your brands identity on wine labels. Many wineries have a theme, story, or artwork tying their different wines back to the brand. Clear messaging helps customers identify wineries and discover more of their offerings.
In December, Wine Business Monthly started a three part series discussing the importance of creating a brand strategy in the wine industry. The first part brought up a key piece that some of the strongest brands share – a compelling story. Companies like Coca-Cola, Pepsi, Apple, and Disney, all thrive as a brand because of the company’s ability to be “remembered and, more importantly, loved.” It isn’t as simple as creating a logo and consistent branding, but telling your story. Once you figure out what the message or story is, it’s important that is told consistently. Many wineries have a theme, story, or artwork tying their different wines back to the brand. Clear messaging helps customers identify wineries and discover more of their offerings.
Your brand identity has a significant role in the extent to which you gain and retain customers. From the main room of your tasting room to your wine label in a retail store, it’s important that the message and look be consistent across all mediums. If you customers know you and your story, you’ll want them to be able to find you amongst the competition.