Trends in Wine Labels: Animals (part 3 of 5)
In 2000, Casella Wines remarketed their brand to feature a native Australian animal on their labels. By 2003, the winery which was previously a supplier to other wineries was the number one wine imported to the US. The rebranding included introducing a new logo featuring a yellow-footed rock wallaby and changing their name to Yellow Tail. Today, Yellow Tail wines are one of the most successful imported wines in the US market.
Since the introduction of Yellow Tail, there has been a growing trend of animal’s depiction on wine labels. While, this trend has been around for close to a decade, it is one that doesn’t seem to be fading any time soon.
As a specialty label maker, Elite Label has worked with various wineries that have incorporated animals into their brand and label.
Sapolil Cellars located in Walla Walla, Wash., introduced a red wine blend featuring the picture of Queen Nefertiti, the owner’s Rhodesian Ridgeback. Sapolil Cellars branded the blend as “Ridgeback Red.”
Portland Wine Company’s Behemoth Wine 2008 vintage was introduced in Spring 2011. The wine label features what it calls a Behemoth – “demon of the delights of the belly.” While the Behemoth monster, isn’t your typical animal it is a quirkier take on the trend.