Feature Spotlight: QR Codes and what they can add to your business

Posted by on April 01, 2011 in eNewsletter | 0 comments

You may have seen QR (Quick Response) Codes without even realizing it. They appear as a square of seemingly random mixed black modules on a white background. What they really are, is a new type of bar code or “smart code” readable by dedicated barcode readers or smartphone cameras. Placed on the rear label of your wine bottle, your customers or potential customers can take a photo of the code with their smartphone and access web based information including news and offers. This is a terrific method to connect with tech savvy consumers and make sure they have up-to-date information; while allowing you to track, compile and measure marketing data. Contact Tari or Lisa today to find out more about adding QR codes to you next label.

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